Your small business is important to you, and you want to help it flourish. Here are seven creative ways to market your small business and help it grow.
Your small business is important, which means you need to protect it by building emergency funds and helping it grow with unique marketing strategies. There are so many ways to promote and market your business. As a small business, it can be intimidating to compete with larger companies that have a huge marketing budget. Not to worry—there are many creative ways to market your small business that won’t break the bank.
7 Creative Ways to Market Your Small Business
1. Utilize Email Marketing
You may not believe it, but email marketing is one of the best ways for customers to purchase your product. Email chains may seem difficult, but they really help promote your business when paired with Instagram and Facebook marketing strategies. If you’re looking for ways to optimize your emails, look at these email marketing tips.
2. Update Content
If you did something in the past that seemed to really work and promote your business, try it again! Whether it was an email, a promotion, or a post, recycle that content in a new way. For example, take a successful 2017 post, update it to address your business’s current needs, and post it again. This is a good way to stretch your return on investment.
3. Organize a Block Party
If your business is located next to others in a strip mall or if you know other people who run small businesses, organize a block party. This is a great way to promote your company with other small businesses and neighbors.
4. Get Involved in Giving Back
People are a lot more likely to support your business when they see that you support charity. You could even sponsor a Little League team. Either way, you need to make sure to connect with and support your local community.
5. Partner with a micro-influencer
Micro-influencers can give your small business the boost it needs. Macro-influencers, like celebrities, are great if you can afford them. However, their engagement rate isn’t very high. Influencers with a smaller following have a more loyal following and a much higher engagement rate.
6. Referral Program
You should also try to start a referral program. This can be a great way to reward existing customers when they share your business with others. ReferralCandy is a plugin that helps you get more word-of-mouth sales with their customized referral program.
7. Post Stories – Ephemeral Content
Facebook, Snapchat, and Instagram stories are popular ways to market your small business. Ephemeral content—content that only lasts a short while—gives you the opportunity to showcase real-time content. If you’re a clothing store, for example, ephemeral content is a great way to tease new clothing. You’ll want to create a story that provides your followers with small bits of interesting information. Doing so will increase interest and engage your customers.
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