If you want your business to have a larger following, you need to utilize social media platforms. Here are 5 steps on how to market your business on Instagram. It’s almost resolution time, and maybe you want to start a business Instagram account for your business in 2019.
Since its creation, social media has completely changed how we communicate with each other. From a vehicle registration loans business in Phoenix to a fashion boutique in Raleigh, any company can use Instagram to completely revamp its marketing strategy. Instagram takes passive shoppers and turns them into assured customers. It’s like casting a spell on consumers—with the right images, you can sell your business without any obvious sales pitch. Below, we offer a few tips for how to market your business on Instagram.
1. NEW ACCOUNT …
OPEN AN ACCOUNT …
When you’re creating your account, you’re going to want to choose the business account setting. If you’re going to Instagram for your business, it needs to be separate from your personal account. On your business’s page, you should link to your site to boost traffic, and stay consistent with your brand name and photo across all social media accounts.
2. CREATE …
CREATE ENTICING POSTS …
They say a picture is worth a thousand words, and those pictures are going to be what sells your business. When you’re posting, make sure that you’re not overtly pushing your product or business. You should feature images that are realistic and day-to-day so that people can see how your product or business would improve their lifestyle.
Stick to a theme on your page. If you edit your photos the same way, and if you only post professional and well-cropped images, you’ll develop your brand further. People are interested in color-coordination and brighter images; an overwhelming post filled with distractions can inhibit your success.
3. FOLLOWERS …
OBTAIN A FOLLOWING …
Hashtags! As much as they can seem over the top if not done well, they’re highly beneficial if used correctly. What does correct use entail? You need to choose keywords and phrases that are relevant to your business and to your post, but make sure to research trending hashtags. Iconosquare is an app that lets you do just that. To reduce clutter on your post, comment the hashtags after your post so people aren’t bogged down with your quest to obtain a following.
4. ENGAGEMENT …
INCREASE ENGAGEMENT …
Once you’ve gained a following, you need to not only maintain that following, but also engage with it. People will remember you and your business much more if you engage with them. Respond to notifications and direct messages, shout out to loyal followers, and follow them back. Use brand ambassadors to promote your business and give them something in return—think about affiliate marketing.
Offer exclusive announcements and promotions using your Instagram. People will be much more likely to click on your website if you promote an event and let them know what’s happening. 41% of Instagrammers state that they follow or would follow a brand to take advantage of deals and giveaways. Make sure your posts and stories reflect that.
5. TRENDING …
WORK FOR TRENDING, BUT DON’T HOLD ON TOO TIGHT …
Don’t stress over going viral. There is no one equation on how to become popular online, and if you focus too much on getting on the trending page, other important aspects will fall through the cracks. If you do your best to make unique, exciting, and engaging content, you’ll find popularity through that. Remember, consumers look for something they’ve never seen before. If you can give them that ‘wow’ factor, they’ll share your products/services with others.
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