Mark Spoonauer of Tom’s Guide comments …
After months of speculation, Verizon announced it will buy Yahoo in a $4.8 billion deal.
So why has Verizon purchased the older Internet names of Aol and Yahoo! … Newer brands are expected to be spun from older legacy brands. Aol. and Yahoo! is expected to combine the old-time entities to compete for advertising revenue with Google and Facebook.
Verizon’s revenue is about $130 billion per year. Verizon bought AOL for $4.4 billion in May 2015.
The Verizon-Yahoo! deal gives us “scale,” says Marni Walden, Verizon Executive VP, discussing Verizon’s $4.8 billion acquisition of Yahoo’s core internet assets, with Tim Armstrong, AOL CEO.
Verizon Communications Inc. on Monday announced plans to buy Yahoo Inc.’s Web assets for $4.83 billion in cash, ending a drawn-out auction process for the beleaguered internet company. WSJ’s Ryan Knutson joins Lunch Break with the details.
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