Chocolate maker Hershey has a solution for America’s waning taste for candy: beef jerky. The company is betting that dried meat bars are the new chocolate bars and will start selling Krave protein bars in August. Photo: Jeff Lautenberger for The Wall Street Journal
Since 2010 there has been a slowdown in the chocolate market at 4.2%.
Meat snacks rose an average of 10.4% annually since 2010.
Current flavors for KRAVE are …
Black Cherry Barbecue
Chili Lime
Lemon Garlic
Basil Citrus
Garlic Chili Pepper
Pineapple Orange
Sweet Chipotle
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