‘The View’ Loses Major Advertisers Following Miss Colorado Nurse Jokes, and Now Apologize, but Say They Were Taken Out of Context

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Joy Behar and Michelle Collins caused controversy when they made fun of Miss America contestant Kelley Johnson’s monologue in nurse’s scrubs, and now they’ve lost two sponsors.

Eggland’s Best and Johnson & Johnson are the two sponsors that have pulled out business with morning talk show “The View.”

“We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly.”

— Johnson & Johnson

“In light of the comments about the nursing profession recently made on daytime television we will we will no longer be advertising on the show in question.”

— Eggland’s Best

During the Miss America Pageant on Sunday on ABC, Miss Colorado, Kelley Johnson, walked out on stage in her nurse’s scrubs and delivered a unique monologue detailing her experiences in the medical profession with an elderly Alzheimer’s patient.

While the monologue brought support of many viewers of the pageant, on Monday morning’s “The View” Michelle Collins, Joy Behar, Raven-Symoné and Paula Faris mocked her performance.

Michelle Collins and Joy Behar were the main offenders.

“The talent, though, I have to say, the woman who won sang opera, and she was incredible. Really good,” Michelle Collins said. “But then there was a girl who wrote her own monologue and I was like, ‘Turn the volume up, this is going be amazing, let’s listen.’ She came out in a nurse’s uniform and basically read her emails out loud and shockingly did not win — it was hilarious.

Then Behar added …

“Why does she have a doctor’s stethoscope on?” Behar asked Collins, who replied: “She helps patients with Alzheimer’s, which I know is not funny, but I swear you had to see it.”

Full statements from the two companies …

Johnson & Johnson
Johnson & Johnson values and appreciates nurses and we respect the critical role they play in our health care system. We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly. We’re committed to raising the level of awareness about the skill and knowledge that the profession requires and we send our thanks today and every day to the millions of nurses who touch the lives of patients and their families.

Eggland’s Best
Many nurses and dietitians have contacted us saying that they know Eggland’s Best eggs are healthier and can play a big part in a family’s healthy lifestyle. Eggland’s Best appreciates nurses and values the important role they play in family health. In light of the comments about the nursing profession recently made on daytime television we will we will no longer be advertising on the show in question. Eggland’s Best believes in providing consumers the freshest, best tasting and most nutritious egg possible and we thank the millions of nurses across the country who work to improve the lives of their patients and families.

The View Co-Hosts: “We love nurses… we adore you, we respect you.”
– The View co-hosts respond to a comment made earlier in the week about a Miss America contestant

HLN: “The View” co-host Joy Behar’s comments about ​Miss Colorado Kelley Johnson’s nurse monologue during the Miss America pageant has sparked a Twitter firestorm.Read more: #NursesUnite: Nurses tweet after ‘The View’ hates on Miss Colorado



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