Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
SPOILER:
Kind of the opposite of “Don’t hate me because I’m beautiful.” Face it, strangers saw these women as more beautiful than the women, who apparently perceived their own beauty as less than the judgement attributed to the stranger.
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