Hundreds of fans turn up to see Madonna open her first gym in Mexico City. The singer called the gym Hard Candy Fitness, which is based on the title of her last album (Video contains nothing about the gym or fitness).
Madonna announced plans to open a chain of fitness centers around the world known as Hard Candy Fitness. The gyms are a partnership between Madonna, her manager Guy Oseary and Mark Mastrov, the founder and CEO of 24 Hour Fitness. A Mexico City fitness center with a grand opening November 2010 is considered a test market, and is billed as a first-class gym by the entertainer.